Ebook - Blue Ocean Strategy

Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne. "How to Create Uncontested Market Space and Make the Competition Irrelevant".

THIS IS A BOOK about friendship, about loyalty, about believing in one another. It was because of that friend-ship, and that belief, that we set out on the journey to explore the ideas in this book and eventually came to write it.

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